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2026-01-14 23:33
Social media marketing drives about 25% of US holiday retail sales, growing 40% year-over-year, with platforms like TikTok Shop reshaping shopping habits; brands risk losing sales without strong social strategies. NFL fan activity on X surges during playoffs with 145M posts and 132B impressions, while X prepares to launch BrandRanx, ranking top ads in real time. Sesame Street streams 100+ free episodes on YouTube and YouTube Kids for family viewing. Italian influencer Chiara Ferragni is acquitted of charity fraud, prompting stricter Italian charity rules.
For B2B marketers, LinkedIn remains key in 2026, with emphasis on precise targeting, analytics, and integration for growth. YouTube updates advertiser guidelines on controversial issues, guiding creators on content monetization.
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